If you are lucky enough to pass by the Hermès flagship store at 691 Madison Avenue in downtown New York City before mid-November, be sure to stop and admire this fall’s beautiful window display design. After the Garden Theater window series last Christmas was hailed as "the most beautiful window in New York", this year the Hermès flagship store invited German installation artist Levi van Veluw to design a series of window displays.
Inspired by Hermès’ classic “Carrés” silk scarf style, Van Veluw created a series of window displays carved from logs. Through extremely slender and exquisite wood carving art, Van Veluw enlivened the classic color matching of Carrés scarves. The three-dimensional space, compared to the flat silk scarves stacked by pure hand-made silk prints, this time the window activates the way of viewing handicrafts and provides a more visually diverse experience.
In this series, Van Veluw continues to experiment with the order and arrangement of patterns, fully embodying the brands core value of "handcrafted" craftsmanship. Layers of details such as delicate wooden grids, silk-like lace, and geometric pattern inlays, under Van Veluws careful inspection, arrange a three-dimensional world exclusive to Hermès.
Van Veluw said: "This scarf not only has timeless charm, but also carries all the craftsmanship elements for me to apply to the window design. I arranged these inspirations logically to create a layered window display with intellectual colors."
