Taxi Fabric Company in Mumbai, India, doesn’t think so. They want to change the concepts of passengers and even taxi drivers, turning the interior space of taxis into personal art galleries for local artists or designers. , showcasing their proud creations and local culture.
This company uses fabric printing technology to beautify the interior of the car from the ceiling to the doors, including the seats. Seeing these beautiful patterns, passengers have become visitors. When the works are so exciting, they may even sit for a while to enjoy them. Drivers have also reported that their income is higher than without these beautiful patterns, and they have the opportunity to earn more through tips. Therefore, many veteran taxi drivers who still retain traditional views have also inquired about the contact information of Taxi Fabric Company and want to do such beautification on their cars.
When every passenger gets in a taxi, they will find an identity plate on each car, which identifies the vehicle. The name of the designer of the car pattern and his/her contact information are included, so passengers who are interested can learn more about the work and ideas of the creator of this pattern through this sign. This is also a good promotion opportunity for local culture and art, and Taxi Frabic strives to make each vehicles pattern different, which greatly improves the riding pleasure of passengers.
Local designArchitects and artists are also happy to have more opportunities to reach out to the public and change the publics fixed thinking that art design is often a flashy thing in art galleries. Now more passengers know them, even foreign tourists. It is these small creative changes that have changed many passengers' outdated concepts and made the world a little more fun.
Through the efforts of Taxi Fabric Company, even small tuk-tuks are now available locally. I came up with the idea of ??renovating it. Although the conditions were simple, as long as it was designed properly, the remodeled Tuk Tuk would look amazing and completely regain the limelight that had been stolen by taxis. It’s as if this car has decorated the local food culture on the car. You can enjoy the delicious food while riding in the car. If you get off the car, you will want to go straight to the restaurant.
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The textile industry has a profound historical foundation in India. You must know that cotton is native to India, and its planting history can be traced back four to five thousand years ago. Therefore, India The handmade textile industry is very developed in various places. By the end of the 17th century, India controlled a quarter of the worlds textile trade. Even after India became a colony of the British Empire, Indias cotton textile industry continued to struggle with the British for hundreds of years. Until the time of Mahatma Gandhi, everyone was still called upon to use hand spinning machines and produce homespun cloth to compete with foreign cloth. By then, the spinning wheel had become something of a symbol of Indian nationalism. Nowadays, the Mumbai-based Taxi Fabric company has directly used its brains at the source of creativity. Through the decorative nature of the fabric, it has successfully connected the local culture, passengers and drivers, solidifying the countrys history and culture, and allowing local drivers to also Having enjoyed the benefits brought by history and culture, it’s no wonder that even TED x Gateway wanted to collaborate with them on the design.
