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Combination of craftsmanship and food Creative marketing of Arbys fast food restaurant

Combination of craftsmanship and food Creative marketing of Arbys fast food restaurant

"Our favorite neighbor~"

When most restaurants promote their own products on social media, they emphasize the beauty and taste of the food. Arbys, an American fast food company, also uses Facebook as a channel for online promotion, but their approach seems A little smarter. All their photos feature their own products as supporting actors, but the effects are surprisingly good!

Combination of craftsmanship and food Creative marketing of Arbys fast food restaurant

Combination of craftsmanship and food Creative marketing of Arbys fast food restaurant

The Arbys brand has a history of more than 50 years in the United States. Although it is well-known, it does not rely on online marketing. Until a year and a half ago, the companys three-person social media team decided to take on a different challenge. , they believe that the consumer group niche of Arbys is actually the gaming, hunting and golfing groups, so they decided to target the gaming group and use anime characters, TV and movies as the protagonists to match their products, or accompany the cute Totoro. Holding an umbrella on a rainy day, or transforming into a Super Saiyan with sky-high blond hair, and other more interesting photos, they really received a great response after being released on the Internet.

Combination of craftsmanship and food Creative marketing of Arbys fast food restaurant

Combination of craftsmanship and food Creative marketing of Arbys fast food restaurant

The magical princess also likes to eat burgers?

Combination of craftsmanship and food Creative marketing of Arbys fast food restaurant

Combination of craftsmanship and food Creative marketing of Arbys fast food restaurant

Grow my muscles!

Combination of craftsmanship and food Creative marketing of Arbys fast food restaurant

Combination of craftsmanship and food Creative marketing of Arbys fast food restaurant

What a disgusting feeling~

Now, Arbys Facebook has nearly 3 million followers, and there is a permanent team responsible for publishing articles related to games, TV shows, movies, etc. every day. Although it seems not fast food, it is. .....But it is a favorite among fast food lovers!