Problems existing in the development of paper-cutting in Yu County
At present, there are many paper-cut manufacturers in Yu County, with different sizes, and their products also have their own characteristics and emphasis. In the fierce competition in the Yuxian paper-cut market, "the quality of products is getting more and more attention, and quality management work is also getting more and more attention, and has become the most important part of enterprise management." Most manufacturers have the correct The business philosophy and operating conditions are good, a virtuous cycle has been formed, the company pays attention to credibility and the brand effect of the product, and can strictly control the quality during production. However, some manufacturers that lack scientific management concepts and operate poorly, on the contrary, only value immediate interests and pursue profit maximization, while ignoring the consideration of the long-term development of the enterprise, reducing the production procedures and materials of paper-cut products, and reducing costs. In order to reduce costs, quality management is not strict, resulting in unstable product quality. From time to time, crudely made paper-cut products enter the market. This phenomenon will undoubtedly have a negative impact on the overall brand image of Yuxian paper-cutting, and is detrimental to the overall long-term development of Yuxian paper-cutting.
At present, the content and form of Yuxian paper-cutting are constantly innovating, and it has gradually developed into a fine folk art with appreciation and collection value, and a national-level gift. It is well-known internationally and domestically, and the production of Yuxian paper-cutting is booming. The fire situation has increased the income of local people and improved their living standards. However, amid the booming production and sales of paper-cut products in Yu County, there are two situations that require attention. Some paper-cut manufacturers received orders from foreign businessmen to process and produce paper-cuts. According to their requirements, they did not mark the Yu County paper-cuts. After delivery, they found that the paper-cut products they produced were packaged and sold under their companys name. gain profit. There are also some apprentices from other places who studied paper-cutting skills in Yu County. After mastering the production skills, they returned to the local area and opened paper-cutting factories. They imitated the paper-cutting styles of Yu County and produced paper-cut products. However, they claimed that they had inherited the skills from their ancestors and named them local specialties. For sales, Guangling County in Shanxi Province, which is close to Yu County, has this situation, and it is quite prominent. This is closely related to the lack of awareness of intellectual property protection among Yu County paper-cutting artists and business operators. It seems to have no adverse impact on the company, and they still make money from the supply. However, in the long run, it undoubtedly infringes on the overall integrity of Yu County paper-cutting. brand image and will damage the paper-cutting industry in Yu Countyintegrity of the collective interest.
