1:43 of the car world! Miniature photographer creates Audi desert ad

When shooting car advertisements, most advertisers will spend a large amount of money to hire test drivers and travel to various exotic places to demonstrate the superb skills of the car. However...if the car manufacturer That might be a different story if you hired miniature photographer Felix Hernandez.

Audi hired Hernandez to shoot a commercial for its Audi Middle East brand. Hernandez created an entire desert and roads in his studio, and also scaled down the Audi to a scale of 1:43 without losing any of the cars handsomeness. .

The ratio of 1:43 was a challenge even for Hernandez. Hernandez said that he usually uses a scale of 1:18 to shrink the car, but this is the first time he tried to use a scale of 1:43, which also made Hernandez suffer a lot. After all, not only the car has been shrunk, but also all the matching scenes. It also had to be scaled down to make the car look more realistic. Fortunately, Hernandez was able to complete it successfully in the end.

Hernandez used foam core materials, LEDs, and sandpaper to create the indoor driveway for the little Audi, while the desert part was made of fine powder mixed with water to serve as temporary sand dunes. But Hernandez still spent some of Audis budget to actually travel to Dubai with photographer Adrian Sommeling to shoot in front of the iconic Middle Eastern cityscape.

As for the finished product? After watching the print advertisement completed by Hernandez with a little craftsmanship and a little post-production, you will know how powerful Hernandez is!