In fact, I often feel that in addition to learning about the latest trends, popular fashion topics, and makeup suggestions when reading fashion magazines, one of the other great pleasures is the fashion photography of major brands in the magazines. Even though most of the clothes are indeed not suitable for daily wear, they are still a visual enjoyment.
Erik Madigan Heck, a 30-year-old young photographer from the United States, emerged in the fashion photography world and immediately attracted attention from all walks of life with his unique photography style. The almost mysterious, surreal colors and impressive compositions make Eriks photography works not only as fashion representations, but also as works of art. In 2013, Erik Madigan Heck followed in the footsteps of many other masters and was awarded one of the highest honors in photography, the ICP INFINITY AWARD. Prior to this, the young man had actually collaborated with fashion designers Ann Demeulemeester and A.F. Vandevorst.
Heck believes that most modern fashion photography focuses more on the celebrities wearing them than on the clothes themselves, and the focus has shifted. Therefore, he decided to interpret fashion photography in a new form. The models in the photos often turned their backs to the camera, or covered most of their faces. Heck shifted the focus of the photography from the models to the clothes themselves, emphasizing the design lines. , color and material details.
Let’s appreciate this master’s works together. The editor thinks this is really a pleasing visual enjoyment!
After looking at the above photos, can you better understand Erik’s so-called shooting concept of “bringing the focus back to the clothes and design itself”? In addition to shooting for major magazines, Erik also cooperates with many well-known brands to shoot series Image and product photos.
The style of many collaborations with Mary Katrantzou, a British designer brand that is good at digital printing, is slightly different. This series of works looks gloomy and cold. However, although it is in black and white, it highlights the texture and momentum of the fabric.
This 2013 collaboration with Etro is a very colorful series. In addition to using a lot of flowers, it also presents a surreal color atmosphere.
Different from ordinary wedding magazines, this series of works that Erik collaborated with Conde Nast Brides magazine is different from the usual softness of weddings. The strong background colors and sharp lines highlight the protagonist, and the brides expression is also captured very well. There is charm.
