Yu County Government’s Promotion of Yu County Paper-cutting
The reason why Yu County paper-cutting has a high reputation is, on the one hand, the various publicity activities carried out by the Yu County government in order to shape the image of Yu County as a cultural county and achieve the purpose of realizing Yu Countys economic development plan. On the one hand, it has something to do with the intelligence, active innovation, love and spread of paper-cutting skills of paper-cutting artists.
Yuxian County has a long history and profound cultural heritage. The unique art of Yuxian paper-cutting has been selected into the "Representative List of Human Intangible Cultural Heritage" and has become the common memory of human culture. The Yu County Government has always attached great importance to the promotion of paper-cutting in Yu County. It often seizes opportunities, creates opportunities, and actively organizes or actively cooperates with relevant departments at all levels in publicity work. Relying on the rich cultural resources, the Yu County government has established and implemented the development strategy of "establishing the county with culture, developing the county with tourism, strengthening the county with industry, and developing the county with characteristics", taking cultural tourism as a breakthrough for transformation and development, taking the paper-cut industry as the leader, and focusing on " The brand "Yixian Paper-cutting" makes full use of "newspapers, magazines, radio, television, the Internet and other media to promote Yuxian paper-cutting culture, expand paper-cutting external exchanges, and build a world paper-cutting exchange center" to allow the outside world to understand Yuxian County in an all-round and three-dimensional way. The art of paper-cutting and its unique charm.
The Yu County Government believes that not only large investments and large sums are the best way to promote publicity, but also considering the actual situation of the countys large population and weak finances, it decided to find another way to adopt "small scale, high specifications, low cost, and big impact" The strategy is to take the initiative and use activities as the guide to expand visibility. The Yu County government actively organizes and participates in folk culture expos and cultural activities held at home and abroad, and promotes Yu County paper-cutting through multiple channels. It hopes to expand the popularity of Yu County paper-cutting and build the brand of Yu County paper-cutting through these activities. , in order to lay a solid foundation for its skill inheritance and industrial development.
In August 2010, the Yu County Government took the initiative to do various basic work and "successfully hosted the first China Paper-cutting Art Festival, inviting 41 paper-cutting artists from paper-cutting inheritance areas across the country, 29 international friends, and hundreds of domestic and foreign A reporter from the news media gathered in Yu County and participated in the opening ceremony and high schoolEight major activities, including the Forum on Levels, the First Street Opening of Chinese Paper-cutting, Shanhua Award and Art Festival Awards, aroused a strong response." They have played a role in displaying the achievements of traditional Chinese folk culture and art, further publicizing Yuxian paper-cutting, and promoting Yuxian paper-cutting. Role. "Zhangjiakou city leaders visited Britain, France and Australia and presented Yu County paper-cuttings as gifts to the heads of state and friends of the three countries. Former French President d'Estaing and his wife couldn't put it down after receiving the paper-cutting gifts and felt like they had found a treasure. "The development strategy formulated by the Yu County government based on the actual situation of the county and the various actions taken to achieve the goals have played a very good publicity role in Yu County paper-cutting and provided favorable conditions for the inheritance of paper-cutting skills.
