Shaanxi folk paper-cut colors and packaging design colors

Shaanxi folk paper-cut colors and packaging design colors

The traditional colors used in Shaanxi folk paper-cutting are the "Five Elements Colors", namely red, green, yellow, black and white. Among them, the three colors of red, green and yellow are mainly concentrated. In addition, they also evolve with the times. And added colors such as green and magenta. This type of color is visually characterized by high purity, high contrast, and a strong sense of originality. Applying this kind of color to packaging design can make it more regional and original.

How to combine the five elements colors with different materials is the key to properly expressing the original style. According to color science research, the five elements colors can be matched with many other colors, but if the relationship between colors is not considered in detail, the design may become vulgar. For example, a certain pure red can be applied alone in a large area to express a Chinese elegance. At the same time, the color composition theory can also be used to combine this red with other primary colors to obtain a combination through the strong contrast of colors. an artistic effect.

Shaanxi folk paper-cut patterns

In addition, due to the particularity of packaging production technology, packaging design colors are often closely related to the color texture of the material itself. Because the natural color comes from the material, many colors are relatively stable, such as: wood, bamboo, rattan, stone, etc. The lackluster nature also conveys the unique simplicity, plainness and maturity of the Chinese people. In order to highlight this subtle style, it can be combined and matched with other materials of the same color but different textures to increase the elegance, originality and other characteristics of the design work.

In addition, designers can also inlay the front and back of the material itself to obtain a unique texture, reflecting the unique luster and texture. This design method should pay attention to the color change of the material and the two colors. The rationality of the combination.