Advantages of Yueqing Folk Paper-cutting and Carving Paper Protection
First, in the modern social environment, it has become inevitable for traditional handicrafts such as folk paper-cutting to enter the market. Therefore, it is necessary to turn from passive to active and better protect its multiple values ??through productive protection. Some developed countries that have paid attention to the protection of intangible cultural heritage earlier have actually realized that they should enter the market as early as possible and complete the protection of cultural heritage through practical market operations on the premise of ensuring that cultural heritage is not destroyed. protection and the development of its potential. For example, Japan and South Korea have actively explored their own folklore resources and established unique traditional handicraft industries, thereby attracting a large number of domestic and foreign tourists and customers and creating a large amount of economic income. The United Kingdom, Switzerland, and Finland have combined cultural and creative industries in protecting traditional handicrafts. On the basis of protecting traditional handicraft culture, they have combined modern design concepts and international styles to make them popular creative products at home and abroad, bringing huge economic benefits. benefits, providing funds and conditions for better protection of traditional handicrafts. Since Yueqings fine-grained paper can no longer survive through its own metabolism and must rely on external force, the country has included it in the intangible cultural heritage protection list. The State Councils guidelines for the protection of intangible cultural heritage are: "Protection first, rescue first, rational utilization, inheritance and development." Due to its non-material nature, intangible cultural heritage has resource characteristics such as being difficult to lose, easy to copy, and reusable. However, uncontrolled and unplanned commercial abuse will also affect and reduce their own cultural connotation. Therefore, when dealing with the dialectical relationship between the protection and utilization of folk paper-cut window grilles, we must adhere to the principle of protection first and rational utilization. At the same time, because fine-grained paper is far away from the daily lives of most people, it is necessary to make the public aware of the cultural value of fine-grained paper through conscious and professional education and publicity, so as to recognize its due commercial value.
Second, productive protection can enable traditional crafts to find the integration point between classical and modern, culture and economy through market circulation and production practice, so that the traditional culture of folk crafts can rejuvenate in the modern context.vitality. Productive protection is a dynamic process. The operation form of market-oriented economy can help traditional crafts reach a certain scale, provide more funds to promote their development, and encourage them to find new production points and development points for the purpose of profit. Make it more competitive. On the one hand, the production of fine-grained paper products can be transformed into an economic form that operates completely in accordance with the laws of the market by transforming certain skills that were taught privately and learned scatteredly in the past, and formed a considerable scale, unified specifications, and The process of integrating resources and generating profits. On the other hand, because the market is the most powerful carrier to promote something, various strong cultures in the current society are globalized through the market. Therefore, the market, as the carrier and communication space of engraving products, will definitely play a huge role. role.
Third, productive protection can promote the integration of traditional handicrafts into modern social mechanisms, especially in terms of intellectual property rights of traditional handicrafts, so that they can integrate with the international handicraft market and become Chinas soft power more accepted by the international community. Compared with modern cultural derivatives, the concept and reality of legal protection of traditional handicrafts such as intellectual property rights are backward. Judging from the paper-cut market, the trend of plagiarizing and copying patterns from each other has been around for a long time. Although as a traditional handicraft, some basic paper-cut patterns and techniques should be shared, for some artists who rely on creating and designing paper-cut works, carefully designed It is very unfair for the pattern to be used by others for free. These are the traditional creations of paper-cut inheritors and are protected by copyright law. However, many folk paper-cut artists do not have the strength to defend this right, which has led to the entire paper-cut industry not paying attention to intellectual property rights. In the international market, there is great emphasis on intellectual property and other related laws, and legal protection mechanisms for traditional handicrafts or intangible cultural heritage were established earlier. According to their experience, relying solely on protective relief from the government or society often fails to achieve the goal, and it is a drop in the bucket. It must be incorporated into the modern social mechanism and the law must be adopted to ensure that its cultural "difference" value is protected. If Yueqing fine-grain engraving paper wants to occupy more international markets, it should also integrate with this international trend to make Yueqing fine-grain engraving paper more competitive.
Fourth, the productive protection of traditional crafts is also in line with the requirements of the development of Chinas cultural industry in the context of globalization, and is an attempt to contribute to the strategic transformation of the countrys economic development. As a country rich in cultural resources, China has huge potential and space for the development of cultural industries, and we can see that the trend of transforming from a material economy to a non-material economy of cultural creation is unstoppable. Japans Toyota has an annual output value of 5 trillion yuan. The output value of the steel manufacturing industry, which contributes to industrial technology, is 50%, and the output value of the "flexible production method" of electronic music, communications and cultural symbols used in automobiles is 50%. It can be seen that the content of the industry is quietly moving to the cultural innovation of the non-material economy. Therefore, how to make good use of China’s profound and rich cultural resources?Sources and the creation of soft power have become issues that the country attaches great importance to. Yueqing fine grain carving is a folk paper-cut art with multiple values. As a huge cultural wealth, the realization of its value and the driving force for its development are inseparable from the commercial operations of the modern market. Therefore, we should help it as much as possible through productive protection. Playing its role is not only in line with its own interests, but also in line with national strategic needs.
To sum up, productive protection is a protection method that is in line with the existence and inheritance characteristics of handicrafts. Yueqing fine-grained paper engraving, as a traditional handicraft, must also participate in the production practice of creating contemporary social wealth, because only in real production practice can this traditional handicraft be truly protected and continued.
