Folk paper-cutting and modern graphic design
The exaggeration of paper-cutting is to exaggerate and emphasize the typical features, while the deformation is to change the basic shape and inherent characteristics of the object. Simplification, exaggeration and deformation are very common expression techniques in modern graphic design. Folk paper-cutting adopts traditional folk image modeling techniques in terms of modeling concept, focusing on expressing emotions rather than describing shapes, and focusing on freehand brushwork rather than realism. The picture must be intentional, and the intention must be auspicious. Folk artists pay attention to the expression of "meaning". It is not just a random combination, but has a certain meaning and connotation, expressing auspiciousness and beauty, thus leaving a deep impression on people.
In modern graphic design, we can learn from the auspicious meaning of paper-cut patterns to create modern graphics with local characteristics and enrich the modern language of modern graphic design. Drawing on and carrying forward the traditional Chinese folk paper-cut art, and applying modern design concepts and expression techniques to graphic design, it will play a positive role in promoting modern graphic design that advocates "people-oriented" and "embodies the harmonious coexistence of man and nature" in modern graphic design. Paper-cut modeling is widely used in design, such as the use of paper-cutting in packaging, clothing, and decorations. While learning Western modeling concepts, modern Chinese graphic design should pay attention to the "locality" development of design. Paper-cutting is culture and an excellent national culture. Design itself is also culture. In the design process, we should understand the Chinese peoples own way of thinking and build a harmonious lifestyle with a "people-oriented" approach. The application of local culture in design is a manifestation of strengthening cohesion. It not only allows consumers to understand the traditional cultural spirit of China, but also provides a certain medium for international cultural exchanges. In order to increase the added value of goods, localized design is A very important means.
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The folk art of paper-cutting
However, in this process, many one-sided problems emerged. On the one hand, the design only uses a superficial application without understanding the true meaning of folk culture. On the other hand, the style is uncoordinated, the meaning of expression is not profound, and importantly, the characteristics of the era are not obvious. designTo face the public, and public psychology is closely connected with traditional culture, design should start from culture, adapt to public tastes, respect traditional cultural customs, care about society, care about consumers, care about international trends, and pay attention to the evolution of development trends. Only in this way can we Only by designing works with certain creativity and influence can we be good at visualizing and popularizing my countrys traditional folk culture.
The origin of design comes from this world. From a larger level, human beings need to return to the source of art, return to nature, and establish an attitude of intimacy with reality and nature. Through the correct combination with folk art and understanding the true meaning behind folk art, modern design will be more easily recognized by the masses, enhance the function and aesthetic value of information transmission, and achieve good visual effects and strong appeal effects.
