The decorative symbols of paper-cut art have received more and more attention and application in all aspects of modern society. In the field of art and design, the study of paper-cut artistic decorative symbols has also received greater attention in recent years. In the process of using paper-cut decorative symbols, we have many successful examples, but there are also some rigid lessons. When applying these symbols to modern graphic design, why do some succeed and some fail? What is considered a successful organic combination, and what is a mechanical assembly? Exploring these issues has implications for the teaching and practice of graphic design. Great reference value.
The paper-cut patterns and symbols in graphic design can be decomposed and summarized by the three elements of "shape", "color" and "meaning". "Shape" and "color" are the external expressions of the familiar symbols of paper-cut decoration, but in addition to these specific external symbols, paper-cut decoration contains traditional Chinese philosophical thoughts and traditional cultural concepts expressed behind the symbols, that is, " "meaning" elements. Only when philosophical and cultural concepts are added to the paper-cut decorative symbols can they have deep and broad connotations, and can they be used reasonably and "intentionally" in modern graphic design. This section analyzes and introduces the three elements of "form", "color" and "meaning". On this basis, their specific applications in modern graphic design are studied, and the mutual relationships of these three elements are discussed.
Graphic design is a visual symbol. The first thing that shows up is its physical appearance and structure. This is the element of "form". Paper-cut decorative symbols all have their own unique "shapes", the most typical of which are ornaments and patterns that embody auspicious meanings.
Traditional "color" is a color that is passed down from generation to generation by a nation and has a distinctive artistic representation. paper cut windowThe color of the flowers are all red. Chinese folk custom uses red as a symbol of good luck, happiness, and celebrations. It has the characteristics of representing the country, celebrations, and cultural traditions, and has become a symbol of the Chinese nation. The designs of the national flag and national emblem all use red as the main color. This makes the traditional "color", like "shape", also become a representative symbol of China. When people see it, they will feel that it is Chinese. At the "Fortune" Forum held in Beijing, in order to show its importance to Beijing, the "Fortune" Forum specially changed the forum logo from the traditional blue to a bright red background with Chinese characteristics. The 2008 Olympic Games logo also uses red with seal elements as the main body, conveying and representing the festive and warm atmosphere of Chinese culture and "the solemn commitment to host the most outstanding Olympic Games in history."
Graphic design is the process of conveying thoughts, culture, and emotions through designed graphic symbols. This is the element of "meaning". The traditional Chinese philosophical thoughts and cultural concepts expressed in paper-cutting are also very rich and profound.
Paper-cutting often expresses traditional Chinese auspicious meanings. Traditional Chinese auspicious patterns are an important part of the traditional culture of the Chinese nation. Each auspicious pattern has a different artistic conception, expressing the concept of yearning, pursuing a better life, and implying auspiciousness. There is a saying that "the picture must be intentional, and the meaning must be auspicious." . Its brilliant art form contains the profound culture, thoughts and emotions of the Chinese nation. The logo of China Unicom adopts the shape of "Pan Chang", one of the "Eight Auspiciousnesses" of Buddhism, and takes its original meaning of "enduring, endless, and complementary" to extend the meaning of China Unicoms endless and long-lasting communications business. This kind of reference to traditional elements is to apply the "meaning" that has formed a consensus in the hearts of the Chinese people to the connotation to be expressed in modern graphic design, thereby extending a newer and deeper conceptual spirit and making modern design more distinctive. Culture and society.
The reference of paper-cut decorative symbols must elicit "meaning" in order to convey the spirit, achieve spiritual communication and communication with the audience, and create an appeal from the inside out. Only by fully understanding the "meaning" of traditional element symbols, that is, the underlying philosophical thoughts and cultural concepts, can we truly understand traditional graphic elements. Only in this way can we gradually become more comfortable using traditional symbols, design works with lasting and widespread influence, and better promote and develop Chinas traditional cultural heritage.