The Dilemma of Paper-cutting in Yu County—The Paper-cutting in Yu County is Seriously Homogenized
In Yu County, large paper-cut manufacturers pay more attention to product innovation, and all have full-time or part-time designers. For example, Gao Dianliangs Yu County Paper-cut Factory has long-term external hires of four people who have been engaged in art design work for a long time. Research and development of pattern design; Zhou Shuying, the first director of Zhou Shuying Paper-cutting Studio in Nanzhangzhuang, Yu County, studied at the Central Academy of Fine Arts and is an excellent designer in her own right. However, most small-scale manufacturers or family workshops do not have the ability to design and train new products, but blindly imitate other peoples production conditions: especially when sales are good, in order to pursue higher sales before cultivating new products, In order to obtain larger profits, even among major manufacturers, it is common for products to follow suit. In a profit-seeking and short-sighted mentality, there is a competition for plagiarism and imitation. Whenever a new innovative work comes out, a large number of counterfeit products will appear immediately! This damages the interests of the creator, dampens the enthusiasm of paper-cutting artists for artistic innovation, and also As a result, the market is disorderly and fiercely competitive, tending to be monotonous and mediocre. The content of Yuxian paper-cut products is similar and homogenization is serious. "Homogenization refers to the phenomenon that products of different brands in the same category imitate each other in terms of performance, appearance and even marketing methods, so that they gradually converge." Homogenization is not conducive to consumer identification, and products have no characteristics or differences.
In 2008, a survey jointly conducted by the Hebei Provincial Copyright Bureau and China Publishing Research Institute showed that among paper-cutting enterprises in Yu County, “the proportion of corporate copyright output value in total output value is declining year by year, innovative products are decreasing year by year, and innovation capabilities are shrinking. , This will inevitably hinder the development of the entire paper-cutting industry." Due to the continuous innovation of paper-cutting artists, the Yuxian paper-cutting industry has been able to continue to expand and develop, but innovation requires people to be cunning and invest time, energy and funds. At present, there are many counterfeiting and In the face of competition for plagiarism, paper-cutting artists do not want to innovate and dare not innovate. The situation of authenticity and fakeness has caused "the price of authentic paper-cuts in Yu County to drop. The depreciation of paper-cuts in the international market has seriously affected the enthusiasm of artists and collectors, while imitators have made unjust profits and lost the orderly market economy." For the sake of fairness and justice, we are trapped in a vicious circle of disorderly competition.”
