Fuyang paper-cutting has become the business card of Fuyang city

Fuyang paper-cutting has become the business card of Fuyang city

Fuyang paper-cutting is already a historical business card of Fuyang citys image. It can be considered and planned to become the brand symbol of Fuyang city.

The Fuyang area has been awarded two titles of "Hometown of Chinese Folk Paper-cutting Art" by the Ministry of Culture. Fuyang Paper-cutting has also been rated as a national intangible cultural heritage and has a certain reputation nationwide. Today, it is undoubtedly beneficial to use Fuyang paper-cutting as an important element of Fuyang city promotion to be used in various aspects of Fuyang city shaping and to establish Fuyang city brand image.

Fuyang paper-cutting contains the essence of regional traditional culture. It is unique to Fuyang area and has certain characteristics of unique regional symbols. If used in the design of city image brand, it can be easily recognized and remembered by people. Can effectively spread urban culture.

Using paper-cut as the design element of Fuyang city brand symbol can help shape the citys image and standardize the style of external publicity. For example, in external publicity, Fuyang paper-cut elements can be used flexibly in city logos, promotional materials, city image films and tourism advertisements. When people see its promotional works at city entrances, characteristic neighborhoods, and major scenic spots, it is easy to deepen their impression of Fuyang again.

There is precedent for this approach. "Foshans 30 Years of Reform and Opening Up Promotional Video—Paper Cutting". Foshan paper-cutting also has a history of nearly a thousand years and is a typical urban culture of Foshan. This promotional video mainly uses Foshan paper-cutting to depict the tremendous changes in Foshans urban environment over the past 30 years of reform and opening up. The picture uses the rhythm of paper-cutting to express the development pace of Foshans 30 years of reform and opening up, and it uses regional characteristics to promote the citys image. This approach is worth learning from.

Foshan’s 30th Anniversary of Reform and Opening Up Promotional Video

In order to shape the city image of Fuyang, we suggest that the government should consider organizing and planning a variety of cultural activities regularly and make full use of various media to expand its appeal; it can advocate the use of paper-cut elements in the design of public facilities in the urban environment of Fuyang; it can also be considered Leverage product promotion from local businessesto expand influence. Comprehensive various designs, while deepening the connotation of the design work itself, using paper-cut pattern elements to intervene in the creation can better inherit the cultural spirit of a specific city. And it can enable people to deepen their impression of their city in many aspects.

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