Vertical integration of Yueqing fine-grained paper cutting helps preserve Yueqing folk paper-cutting
In a modern society where Internet culture and fast food culture are rampant, vertical integration of culture, creativity, and marketing is very important in order to revitalize traditional culture and attract the attention of the new generation. The current protection of Yueqings fine-grained paper-cuts is often superficial and horizontal. They are put together to hold an exhibition, and after a while there is a sensation and then there is no news.
Administrative departments must incorporate productive protection into their work schedule. In addition to formulating protection regulations and providing spiritual and material encouragement to artists, they must also work hard on measures such as tax reductions and exemptions, special funding support, and crackdowns on counterfeiting and inferiority, in order to effectively Promote the inheritance and revitalization of craftsmanship. Experts should help artists in the Yueqing area improve their understanding of the value and connotation of traditional paper-cutting craftsmanship, establish self-awareness of cultural protection, and provide consultation and guidance for publicity and promotion, improvement of design and production, improvement of product quality and packaging, and transformation of business mechanisms. There are also some paper engraving artists who are not familiar with marketing. Even if they have good works, they do not have suitable promotion channels to let more people know about them. This will also hinder the spread and development of paper engraving. If the functions of each other are separated, the paper engraving artist is responsible for the creation of the work, and the subsequent production and marketing are handed over to a specialized company. In this way, each performs their own duties and establishes an industrial chain, which will surely achieve twice the result with half the effort.
Through the vertical integration of culture, creativity, and industry, we provide space for paper engraving artists to create, and promote teaching research and academic discussions on handicrafts by establishing inheritance bases, training centers, and teaching demonstration bases; after the works are completed, there will be designers It is packaged to connect traditional craftsmanship with the needs of modern life; it is then handed over to a specialized company for sale, and then fed back to the paper engraving artist based on market conditions to adjust the paper-cut patterns and styles of the engraving paper, and even innovate the materials. , and then produce new paper engraving works that meet market needs.
The profits gained are fed back into all aspects of the process. The skills of the paper engraving artist are also learned and passed on, and researchers help him organize and improve the skills. Through cooperation with the design industry, fine lines are transformed with creative designs. The rich cultural heritage of carving paper has been unearthed, forming a vertically integrated cultural, creative and industrial chain, from "manufacturing ”Towards the quality development of "creation".
