Problems faced by the commercialization of paper-cutting in Yu County
In the process of commercial development of paper-cutting in Yuxian County, commercialization brings certain benefits, but it will also inevitably encounter problems caused by commercialization. Yu Countys paper-cutting is well-known and has good market development. However, it also faces some problems in its development. The main problems are that Yu Countys paper-cutting manufacturers work alone, compete for each others market, price confusion, and product homogeneity. This is Yu Countys paper-cutting. The derivatives of the paper-cut industry developing to a specific stage have restricted the paper-cut industry in Yu County from continuing to grow bigger and stronger.
At present, the legislative work on the protection of intangible cultural heritage in our country continues to advance and has achieved certain results, which has brought a lot of positive influence to the actual development of paper-cutting in Yu County. However, when using intellectual property rights for protection, we face many situations, such as Piracy of a complete collection of paper-cut patterns; locally produced paper-cuts are packaged by out-of-town businessmen and sold under their own names; or after apprentices from other places have completed their studies, Yu County paper-cuts are produced and sold in other places, claiming to be local specialties; these can be alleviated and improved , but it will take time to completely eliminate it.
The product research and development of Yuxian paper-cutting is still a key issue in future development. At present, the speed of introducing new paper-cutting products has slowed down, and the product categories are basically the same as before. In the process of commercial operation, paper-cut manufacturers are also well aware of the importance of the market and have adopted a series of methods, such as actively developing new products, expanding production scale, and improving the quality and output of paper-cut products, in order to survive the fierce competition. have an advantage. However, when the market operation is not standardized and the competition is fierce, some manufacturers, in order to gain profits and increase market share, adopt methods such as low quality and low price, copying the content and form of other peoples products, disrupting the market and causing the market to be homogeneous. Although the government and the public have recognized this problem and are actively formulating measures to control and correct it, market regulation requires a process, and it can be expected that this situation will exist for a certain period of time.
In order to cater to the market demand and meet the needs of consumers, Yuxian paper-cut manufacturers produce modern handicraft paper-cuts in large quantities, and produce less or no traditional paper-cuts. Traditional dyeing techniques and traditional paper-cut patterns are left out, and some may fall into gradual extinction. It is possible that these situations may arise in the future development and should attract the attention of relevant government staff and professionals.Special attention from the soldiers.
As old paper-cutting artists grow older, their eyesight and hand strength are poor, and they are no longer suitable for engraving paper-cutting. Young people are busy with production and neglect to hone and improve their skills. In Yu County, there are nearly 30,000 people engaged in the paper-cutting industry. However, like the older generation of paper-cutting artists, who integrate design, engraving, and dyeing, there are not many people who are proficient in everything. The modern assembly line production method, in While improving production efficiency, the entire production process has been divided into more detailed and professional divisions. As a result, the number of artists who have fully mastered paper-cutting skills has decreased, and there is a lack of senior talents.
