The Yu County government uses various forms to promote Yu County paper-cutting
The Yu County government, civil society organizations and many Yu County paper-cutting artists all have a deep understanding that Yu County paper-cutting can be known, the Yu County paper-cutting skills can be inherited and revitalized, and the Yu County paper-cutting industry can prosper and develop. , the publicity work of Yuxian paper-cutting played a crucial role in this.
In recent years, the government has promoted theoretical research on Yu County paper-cutting. Some experts and scholars who study folk art have organized, summarized and refined the Yu County paper-cutting art, and published "Treasures of Chinese Paper-cutting - Yu County Window Decorations" and "Wei County Window Decorations". County Paper-cutting" and other monographs. Among them, "Chinese Paper-cutting Collection·Yuxian Volume" won the 2006 "National Book Award". The Yu County government has also launched research activities in the form of a special issue on Yuzhou paper-cutting and a paper-cutting forum of the Yuxian Paper-cutting Association to create a cultural research atmosphere and provide a platform for researchers and paper-cutting artists to participate in academic seminars, submit papers, and publish collections. These academic achievements can help people understand and understand Yuxian paper-cutting, expand the influence of Yuxian paper-cutting, objectively play a certain publicity role, and promote the inheritance and development of paper-cutting skills.
The Yu County Government, Yu County Paper-cutting Association, and Yu County paper-cutting artists have made full use of newspapers, magazines, radio, television, the Internet and other media to promote the long history, profound cultural heritage, and distinctive characteristics of Yu County paper-cutting. promotion. In addition to using common traditional media, the Yu County government also established a paper-cutting website to use high-tech technology for publicity and promotion. Paper-cut factories founded and managed by paper-cut artists have also established their own corporate websites to promote corporate culture and products, opening up new ways to sell paper-cut products. Zhang Huaiyuan, the veteran of the Paper-cutting Association, also opened a Weibo account to describe the recent work of the Yuxian Paper-cutting Association, share his thoughts and suggestions on the Yuxian paper-cutting work with netizens who follow Yuxian paper-cutting, and promote it in the most advanced way The paper-cut art of his beloved hometown.
The Yu County government promoted "Yuxian paper-cutting has been exhibited many times in the National Art Museum of China, the National Cultural Palace, the Military Museum, and in Tianjin, Shanghai, Xi'an and other places." During the Spring Festival in 2011, "Intangible Cultural Heritage"Cultural Heritage - Yuxian Paper-cutting Exhibition" was held in the National Center for the Performing Arts Art Salon Exhibition Hall, and more than 120 exquisite paper-cuttings were unveiled in the national art hall. In these carefully planned exhibitions, Yuxian paper-cutting art has undoubtedly been strongly promoted. < /p>
Yixian paper-cutting artists who love the art of paper-cutting continue to explore and practice on the path of paper-cutting art creation, actively participate in various paper-cutting work evaluations, paper-cutting art competitions and other activities, and frequently win gold medals in national and provincial art competitions. , special prizes and other awards. For example, Ren Yudes "Chinese Dragon" won the gold medal in the cross-strait paper-cut art exhibition with the theme of "Reunion" to celebrate the fifth anniversary of Hong Kongs return to the motherland. Artists conducted artistic exchanges and won honors. At the same time, Yu County paper-cutting was also promoted, bringing broader economic and social benefits.
In 2003, Shijiazhuang Hebei Art Publishing House published Tang Wens "Paper-cut Art of Yu County, China". Readers can learn from the book that paper-cutting sales in Yu County have "developed from setting up street stalls and selling from village to house to participating in expositions and trade fairs." Paper-cutting artists have adapted to the current social development situation, adopted efficient methods, and used New channels such as trade fairs, expos, and trade fairs have not only achieved considerable economic returns, but also demonstrated Yu County paper-cutting skills to people and promoted Yu County paper-cutting art.
