Yueqing folk paper-cutting needs to change its business mechanism
At present, the production model of fine-grained paper-cutting in Yueqing is mostly based on the transformation of the original state-owned paper-cutting factory. It is operated by one person taking the lead and decentralized time-sharing production, and is engaged in Yueqing fine-grained paper-cutting full time. There are not many folk artists who produce paper engraving. This is certainly due to the local socio-economic conditions, but it also imposes certain limitations on the development of paper engraving itself. Paper engraving artists work independently and fail to integrate resources to the maximum extent, which limits the upgrading of the production and management mechanism.
Some paper-cutting artists are still basically stuck in the traditional family handicraft workshop production form, resulting in paper-cut works that cannot be produced on a large scale, with unstable quality, outdated designs, and crude packaging, which is not conducive to entering the ranks of high-end works of art. In addition, the business model is still self-produced and self-sold, which not only takes up a lot of artists creation and production time, but also has a single sales channel, waiting for customers to come to your door, which limits the expansion of market space. To solve this problem, in addition to working hard in the market so that there are long-term and stable buyers for the production of engraving paper, the local government also needs to use incentives to find entrepreneurs who integrate industrial capital, financial capital and paper engraving folk resources to promote Its production is stable and regular.
In this regard, the "one village, one product" approach advocated by Japan in the 1950s and 1960s may be useful for reference. Through spontaneous mutual aid behaviors, it gives unique advantages to the development of regional culture and also forms a good brand effect. The fine-grained paper resources scattered in various villages will be unified and deployed, and a large-scale production structure will gradually be formed. Making full use of the production characteristics of folk handicrafts with natural regional vernacularity, gradually forming a joint production mechanism that spreads around, and ultimately forming a regional production scale. Paper-cutting artists are responsible for production, and cooperative companies provide pre- and post-natal services.
This operating model involves division of labor and cooperation, saves human and financial resources, has greater adaptability and development potential, concentrates superior forces, cultivates products with brand effects, forms regional product characteristics of a certain scale, and arouses consumer interest Enthusiastic attention. The progress of the times will inevitably affect the development of traditional handicrafts, and also bring about changes in its business methods, establishing a sustainableThe development of production mechanism can be regarded as a way to protect Yueqings fine-grained paper.
