How to sell paper-cutting in Yu County
Yixian paper-cutting enterprises not only attach great importance to product production and processing, but also attach great importance to sales. The two main sales methods currently adopted are wholesale and retail. “Wholesale refers to the economic activity of buying and selling bulk commodities for further resale or processing.” “Retailing includes all activities involved in the direct sale of goods or services to final consumers for their non-commercial use.” The sales business engaged in by an enterprise can involve both benefits and forms.
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1. Paper-cutting wholesale in Yu County
In Yu County, paper-cutting factories with large scale and certain production capacity mostly use large-scale wholesale sales. According to the customer’s order requirements, they mass-produce and then ship to customers, which can greatly shorten the production time. Commodity circulation time accelerates the turnover of occupied funds." At the beginning, customers would come to the factory in person. As time went by, the number of interactions increased, and mutual trust was established, customers no longer had to come in person. They only needed to call or send a fax to explain the product quantity and requirements. . Factories generally have large or small exhibition halls to display paper-cut products to facilitate customers to visit and promote products. When there are sporadic tourists or locals who want to buy a small amount of paper-cuts as souvenirs or as gifts for others, they can also It can be retailed, but it accounts for a small proportion of sales. However, there are exceptions. The "No. 1 Paper-cutting" located near Nanguan adopts a method of paying equal attention to wholesale and retail. It has a spacious and bright two-story exhibition hall with a dazzling array of paper-cutting products of various specifications and grades. With its convenient location, it attracts There are many tourists, and the retail sales of products are also considerable.
2. Paper-cutting retail in Yu County
Some households in Yu County that mainly make paper-cuts by family members are limited by production capacity and funds and are unable to produce large quantities of paper-cuts. Their sales are mostly retail. One is to use the slack time to dye ones own clothes and go to the market to sell them in the twelfth lunar month before the Mid-Autumn Festival or the Spring Festival. Due to the demand, more are sold in the twelfth lunar month. There are people who prop up "Liangzi" to sell them according to the old tradition, and they alsoThere are street stalls selling them. "Liangzi" is a wooden lattice fan made in the style of a wooden window. It is pasted with white paper and then a set of paper-cuts. Under the sunlight, the paper-cuts are more colorful and lively in shape, displaying the paper-cut category and helping sales. role.
According to records, in the 1980s, family workshop production of paper-cuts was the main method. In the twelfth lunar month, there are dozens of shops selling paper-cut Liangzi, which are lined up along the street. They are very beautiful. There are not many such sales now. There are only two or three in Nanguan of Yuxian County, and there are only three or four in the market in the town further away. There are also irregular stall retails that go further and go to other cities such as Beijing to attend the Spring Festival temple fairs. This sales method is relatively concentrated during the period, and mostly focuses on traditional colors and styles. Paper-cut window grilles are used to decorate the windows of the room to add a festive atmosphere. In addition, some people do not sell during the Spring Festival, and the production takes a long time. The products include paper-cut albums of different sizes made by large manufacturers, as well as simple sets of traditional paper-cuts. Most of their sales are at tourist attractions in Yu County such as Xiaowutai Mountain, Sky Grassland and other places. The purchase targets are basically tourists. The sales volume is affected by the off-peak and peak tourism seasons. Sales volume is large in the peak season and sales are stopped in the off-season. The sales period is relatively long, and can be sold in spring, summer, and autumn. In winter, it is mainly for rest and paper-cutting.
