Xiaomi has been having a bit of a hard time recently...you should all know the reason. Since the release of Meizu 16, the Monkey King has been shrouded in the shadow of "2698", and even the Monkey Kings Weibo comments have been hacked.
But now, the shadow has not yet come out, Xiaomi Youpin is in trouble again. The smell comes from this juicer that is being crowdfunded - Jule.
"No-wash cold pressing, efficient juice production", does this slogan sound familiar? That’s right, Juicero, the famous foreign big-ass company, also shouted this during his lifetime.
I think anyone who is not the second pillar of the village should have heard of this company. After all, they deceived the entire Silicon Valley back then! Speaking of which, this is quite legendary.
Once upon a time, there was a big liar in the European and American vegetarian circles called Doug Evans. He claimed that he had invented a revolutionary juicer, Juicero, and founded a company.
How revolutionary is it? First of all, the appearance looks fresh and refined. With its elegant shape and gray and white color scheme, her appearance was beyond comparison with all the coquettish bitches at the time.
The second is its unique way of "juicing" ~ people don't squeeze it, but squeeze it Press to get juice! Just open the front lid, put in a bag filled with fruits and vegetables, and press the start button to squeeze out fresh fruit and vegetable juice.
Use The biggest advantage of juicing in this way is that "no cleaning" is required. Not only do you not need to wash the vegetables and fruits yourself, but you also don't need to wash the juicer after use, which is very convenient~
But the price is that users must purchase official fruit and vegetable bags to use this machine, and they cannot add things to the fruit and vegetable bags by themselves!
You know, at that time a The price of Juicero is as high as US$699 (approximately RMB 4,800), and you have to pay US$30 (approximately RMB 200) per week to buy their fruit and vegetable bags. One pack a day, and one pack is only enough for one drink. It is simply Slaughter people to death!
Of course, consumers are not fools. Who would spend so much money just for the sake of "no cleaning"? Hehe, of course the company has thought of this~ As the saying goes, “If quality is not enough, copywriting will make up for it”! The real cool thing about Juicero is that the copywriting is so good!
They not only strongly advocate that this cold-pressed juice tastes better , the taste is more mellow, and Juicero packaging has become extremely difficult to manufacture. High-tech black technology products - 1,200 days of continuous research and development; 120 back-and-forth modifications; more than 400 precision components such as microchips, microprocessors, scanners, etc.; can provide more than 4 tons of pressure, which is equivalent to lifting 2 vehicles Tesla, this awesome guy... just lacks a heavenly function.
But this is not enough, they understand: the pie is falling from the sky. This person must first improve his reputation and recruit people to gain momentum! So the company invited Jeff Dunn, the former president of Coca-Cola, to be their CEO; it invited Malachi Moynihan, the former executive of Amazon, to be their CEO. Their product director; invited the famous host Oprah Winfrey to be their spokesperson... In short, they have attracted everyone who can win the platform.
In this wave of strong Amway Next, the Juicero juicer is completely popular! Not only has it attracted many "believers" in the United States, it has also successfully attracted investment from many Silicon Valley tycoons. These include Googles parent company Alphabet, Silicon Valleys top venture capital KPCB, and American senior canners The company Campbell Soup...even NBA star Kobe Bryant was fooled into it.
In the end, after four rounds of financing, Juicero received a total of US$118 million (approximately RMB 830 million) in funding! This is simply a miracle for a juicer company. Think about the red core browser that was bitten a few days ago, and they only got 250 million...
Then Juicero How did the shocking scam get exposed later? In fact, it was all thanks to their two "loyal users". One day they were so idle that they wanted to see if they could squeeze out the fruit and vegetable bags with their hands.Juice, so...
Well, the juice that is said to be squeezed out by 4 tons of pressure was actually squeezed out with bare hands~ I think they saw the squeeze in their hands at that time The juice that comes out is like seeing the water squeezed out of your own brain...I instantly feel that my IQ has been insulted.
As soon as this news spread, the whole Silicon Valley was in a panic. The American media Bloomberg also conducted a special test to verify the authenticity of the news. The result is that the juice squeezed out by hand is basically the same as that squeezed out by the machine. Juicero is a real fake!
For a time, consumers demanded returns, investors demanded divestment, and the once-famous Juicero company also became a notorious butthole ~ Although the founder Doug Evans was still struggling at the time, but the company officially closed down in September last year.
So after all this talk, what does the "Jule Juicer" crowdfunded by Xiaomi Youpin have to do with this? Haha, the relationship is huge! First of all, the exterior design styles are similar, except that Juicero opens the lid from the front and puts the fruit and vegetable bags in, while Juicero puts the fruit and vegetable bags in from the top.
Then the juice is produced by squeezing, there is no difference.
What’s even more outrageous is that Juicero initially advertised that it had more than 4 tons of pressure and could lift 2 Teslas! Jule obviously also "referenced" other peoples copywriting and doubled it to 4 Teslas in its own copywriting.
However, the factory director just looked at the crowdfunding page again, and the word "Tesla" has mysteriously disappeared~
Not only that, according to netizens, the company behind Jule was once sued by Juicero for patent and appearance infringement. Its just that Juicero went bankrupt before the lawsuit was over, and the company escaped... and now its launching Juicero openly.
But to be honest, although the plagiarism is obvious, this juicer is actually more conscientious than Juicero. After all, it only sells for 1,999, and users can add ingredients to the fruit and vegetable bag by themselves.
As for whether this kind of thing is of any use... anyway, the factory director thinks it is not. Look at what it advertises&"No-clean" function. Indeed, the juicer does not need to be washed, but fruits and vegetables need to be washed, right? Do they need to be cut after washing? The used bags need to be washed... So is it convenient to go there? ?
Finally, let’s talk about the connection between Xiaomi and this matter. In fact, in the final analysis, Xiaomi should not bear the blame, but who asked people to crowdfund in Xiaomi Youpin? Anyway, netizens are connected Scold together.
