Advertising creativity will always surprise you. You won’t believe Volkswagen’s South African ad for its Golf R model: This ad page, tucked into a car magazine, is made from colloidal rice flour, water, salt, propylene glycol and glycerin and is completely edible . The slogan is: Eat the road, no joke, eat the road. I wonder if consumers after trying it on the road will be really impressed by this car and have the intention to buy it.
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