In the context of global environmental protection, various brands are leading by example, and various creative products have been born. I saw previously that Swedish jeans brand Nudie Jeans uses recycled jeans to make new jeans, carpets and other items. Nudie Jeans is mentioned because the KINGS OF SWEDEN introduced today is also from Sweden and also uses jeans resources to design new products.
KINGS OF SWEDEN, a Swedish design company, reviewed hundreds of pairs of jeans this time and removed the leather labels from each pair to create an exquisite carpet. Dozens of jeans brands from all over the world can be seen in the leather labels, such as Lee, Ralph Lauren, EDWIN, Wrang, etc... Because of the leather material, such carpets will have good stability and durability. KINGS OF SWEDEN is designed in two sizes, 140×200 cm and 160×240 cm. The small one is priced at ?399 and the large one at ?545.