Anya says, Handbags are fashion candy.
I believe that the name Anya Hindmarch is familiar to everyone. If you are not familiar with her works, you may have an impression once you see the sticker-like handbag! Although I am not particularly fascinated by her design , but I definitely admire her creative spirit of always having fun. This time Garance Dore and her team paid a special visit to Anyas studio in London. The entire space seemed to be filled with sparkling playfulness. When you walk in, you can feel the ubiquitous joyful atmosphere.
Mainly used in the simplest white color, the clean walls are covered with many colorful cartoon patterns, comic-style exaggerated slogans, and oversized yellow smiley faces. Suddenly, I caught a glimpse of a huge pencil placed in the corner for no reason. Engraved with Anya Hindmarchs name. She said: "Fashion should make your smile". Indeed, sometimes I feel that the word fashion is overused, or it has become a word with a heavy burden. No one can really define fashion. In this case, just have fun and be yourself. Anya should be the same. Think so.
Therefore, she travels everywhere to find inspiration. She hopes to incorporate a lot of humor and childlike interest into her designs, but also has strong practicality. Each bag can become a beautiful handicraft because With such persistence, Anya Hindmarch has established a unique design style. The passage that most influenced her came from the writer Oscar Wilde. He said: "Be yourself, everyone else is taken." It is simple and profound. It seems to express the confusion that often exists in many peoples hearts but is ambiguous. We seem to Often by accident, we forget that trends always come and go, and nothing is the so-called must have!
That’s why her studio is so unique, and you are irresistibly attracted by her personal charm.