The flagship store of a big fashion brand can be said to be the most direct place to display the brand concept, and an excellent conceptual architectural space can play a good supporting role in the retail of products. Recently, the well-known British fashion brand Paul Smith officially opened its first Asian flagship store in Seoul, South Korea, and the concept space where the flagship store is located will definitely impress you!
The first Paul Smith Asian flagship store is located in the commercially dense Gangnam District of Seoul, and is surrounded by a large number of luxury brand stores. The Paul Smith Asia flagship store was built by THE_SYSTEM LAB design office. In a business district lined with big-name brands, the architect made highlighting the Paul Smith brand characteristics the primary criterion. The exterior of the building presents a white irregular block structure, and the designer has integrated the concept of transportation equipment so that it can perfectly fit into the urban environment. At the same time, the designer also considered the influence of conditions such as floor area ratio and sunlight, and applied bending, cutting, rounding and other design processing methods to the outer layer and top of the building to create a brand new building structure with sufficient space. . Friends who are in Seoul, don’t forget to go and have a look!
