Primark, a popular British brand, was exposed a while ago. Employees at its foundry factory sewed words accusing retailers on the labels inside their clothes. This caused the words "sweatshop" to appear in the news again. Some people have expressed their concern. It is said that this is a long-standing phenomenon, and it is not enough. Some people have also launched boycott movements. However, I think that behind these actions, if business owners can explore or even have a deep understanding of supply chain problems, they can then propose improvement policies or substantive reforms. These measures may be able to bring the brand image that seemed to have been hit hard back to life, and even elevate it to the level of marketing in different fields. Of course, some people question whether this is one of the disguised marketing techniques? This point will not be discussed further here.
Celeste Tesoriero, a designer from Australia, knows very well that these street fast fashion brands (Fast Fashion) must not only cater to the pace of high-end fashion, but also constantly introduce new products to attract consumers to spend money. At the same time, they must observe and observe non-stop, Analyzing the fashion trends of each season, this is why there are Spanish national brand ZARA. The global branches only account for less than 1/3 of the stores of the parent company group Inditex, but they create annual revenue of hundreds of millions of euros (accounting for about 65% of the entire group). A miracle occurs.
While launching the brand of the same name, we were well aware of the far-reaching impact of these supply chains, so the green and environmentally friendly keywords of nature, simplicity, reasonableness and sustainability gradually built the brand purpose. Previously, I briefly lived in Indonesia and learned about indigo. In addition to the dyeing technology (indigo dye), organic green dyes extracted from plants are used. The wastewater after use is used for farmland irrigation. For tree felling, only the required parts are trimmed, not the whole tree. The indigo dyeing technology is relatively common. The garment-making process requires more than 12 times more effort, but it actually only takes up a very small amount of professional skills to make a garment.
Other established processes must still be completed before a ready-made garment can be completed. Designers who know that they cannot relatively increase the selling price due to such high costs admit that it is indeed difficult to fully implement the concept of cost budgeting at the retail level, but they thought of this approach Not only can product quality be maintained, and the factory can continue to operate, but it can also increase job opportunities to activate the economic growth rate of all aspects. What’s even more surprising is that these colors produced through natural vegetable dyeing technology are completely 100% natural tonality, allowing more neutral color blocks that have been exposed through repeated washing and dyeing to alternate and overlap, and instead become A major feature of the product.
The Wild Things Gallery is a studio that combines the retail of surfing, diving and other items. It was converted from an old warehouse. In addition to vinyl records, retro iron plates, retro furniture, etc., it is also an open exhibition space. More will be added later. There are hair salons, designer studios and photo studios.
It combines innocence, romance, and a little bit of the youthful unrestrainedness of a newborn calf who is not afraid of tigers, and boldly uses various materials to present silk-like sexiness, leather-like perseverance, and knitted-like softness and romance, through every stitch and thread. The use of , seems to want to use the characteristics of the material to tell the stories and ideas behind each design and tailoring.
