Whether you are a LEGO fan or an architecture fan, please note that the most authentic "building block building" will be available to you in 2016! The first completely exclusive LEGO experience center "LEGO House" is expected to be completed in 2016. Designed by the BIG architectural team and full of Lego flavor, the building is not only big, it is simply amazing!
The modern architectural style transformed into building blocks has also appeared in many physical designs, such as the VitraHaus by Herzog & de Meuron, which tests the balance point, or the real and detachable Nakagin Capsule Building designed by Kisho Kurokawa; however, , this allows LEGO, the big brother in the building block industry, to finally "break its silence" and prepare to build a large-scale experience center suitable for the whole family to interact with in their hometown of Billund, Denmark.
The "LEGO House" that will be located in the hometown of LEGO in the small town of Billund, Denmark in the future is different from LEGO Park which is purely an entertainment function. In addition to LEGO brand exhibitions and related activities, there will also be occasional displays under development. Or a series of toys that will be launched soon, with interactive modes suitable for both movement and silence, it is like an ultra-avant-garde "LEGO Art Space"!
Different from LEGO Parks scattered around the world (which are not actually operated by the LEGO Group), this "LEGO House" is not only a dedicated experience space entirely belonging to LEGO, but the entire building is also designed by a team from Denmark. BIG (Bjarke Ingels Group) led by the famous architect Bjarke Ingels is responsible for the project.
The design style itself is Bjarke Ingels with slopes, rings or stacks, and of course he does not shy away from saying:"It was my childhood dream to build a building shaped like Lego bricks." I believe this is also the dream of most architects. Now, Bjarke Ingels will build not only a brick-like building, but also a Lego building full of dreams and creativity. Interactive playground.
The interior is spacious and the style of LEGO bricks can be seen. The LEGO Plaza in the middle of LEGO House occupies a vast area. Even if it is expected to receive 250,000 visitors per year in the future, the capacity will not be a problem.
In addition to covering 4 exclusive game design areas, the LEGO House, which covers an area of ??more than 3,000 square meters, mainly provides LEGO-themed exhibitions and event-related experiences. This, of course, also includes giving visitors the opportunity to learn more about LEGO’s brand history, products and development core, completely presenting a unique space where both hands and brains can be used.
There is no doubt that whether indoors or outdoors, it is necessary to go the "Lego style" in decoration!
The area around LEGO House will also create a rich and diverse resting environment. Restaurants, cafes, Lego stores, lecture halls and exhibition halls, and even the biggest feature of the symbolic experience center - the large outdoor terrace, are like using each "Lego brick" building module to distinguish them, so that the main body of the building not only focuses on the exterior The shape gives each space a proper location and perfect planning.
The LEGO House, which was announced to have broken ground a few months ago, will be based on concepts such as imagination, creativity, happiness and learning, and will completely open up the dream environment of every kid, big or small. Although there is still some time before it is expected to be completed in 2016, it is definitely worth the wait just because it is the only interactive world exclusively for LEGO!
