"MONOCLE" is a world-renowned magazine that introduces culture, art, and politics. Friends who have a certain knowledge of it know that "MONOCLE" has a dual identity. The first is a magazine, and the second is MONOCLE as a concept retail store. . In fact, it is not uncommon for magazines that are relatively successful to expand their scale through physical operations. However, there are not many that can open physical stores in multiple cities around the world like MONOCLE.
The products sold in the MONOCLE concept store include furniture, clothing, stationery, audio and video, travel supplies, books, etc. It also sells MONOCLEs own clothing lines and publications. Recently, MONOCLE updated its Monocle café in the Yurakucho area of ??Tokyo and expanded it into a new store and office space in the emerging Tomigaya area of ??Shibuya. The brand-new retail space was specially designed by the well-known design company Winkreative. The soft light and wooden atmosphere maintain MONOCLEs consistent leisurely life style. In addition to the flagship "MONOCLE" magazine, the store also sells items from brands such as Porter, Comme des Gar?ons, Mackintosh, Barena and MONOCLEs own mens clothing line Monocle Voyage. In addition, it also sells Brooklyn leather coaster specially designed for the store. and limited edition products such as Tenegui hand towel. Friends who are in Tokyo, don’t forget to go and have a look!
