Located in Ginza, the former entrance to Tokyo, the famous Japanese architectural designer Jun Aoki recently completed the exterior design of the fashion brand Louis Vuittons Matsuya Ginza store in Tokyo. Architect Jun Aoki, who has designed many specialty stores for LV such as Tokyo Roppongi Hills store, Omotesando store, Hong Kong Landmark store, etc., although this time it is also the architectural exterior design of a fashion boutique store, it refers to the Ginza area of ??Tokyo where it is located. History and culture, the design concept refers to the historical elements and traditional decorative arts of the place to complete the building exterior design.
The appearance of the building is based on the Louis Vuitton brands classic repeating plain checkered pattern as the design focus, and also references the "Edo Komon", an abstract decorative art pattern evolved from traditional Tokyo decoration. The appearance of the entire building can show different grid changes due to light, showing ever-changing light and shadow effects. At night, LED lighting embedded behind the pattern illuminates the exterior wall.
The exterior wall design refers to the historical elements of the area and traditional decorative arts. It uses a dense white round base + squares to create a grid-like appearance, just like the traditional "Edo Komon". It looks plain from a distance. The flat surface shows many complicated patterns when viewed up close.
There is not too much complicated decoration, and the "Edo Komon", an abstract decorative art pattern evolved from the traditional Tokyo decoration theme, is cited as the main axis of the appearance, and it is also reminiscent of the classic plaid design of the Louis Vuitton brand. .
With a large plain color and staggered sculptural appearance, it is like a relief on the entire exterior wall, presenting an exquisite and elegant appearance of the entrance to the fashion boutique store.
With the observation from far and near and the sunlight, the focus of the appearance of the entire building can be the dense small squares at the bottom, or the relatively flat logo part in the upper half, showing different light and shadow emphasis.
At night, LED lighting installed behind the pattern softly lights up the entire exterior wall. The architect combines fashion and modern style with artistic expression quenched by tradition and history. Not only does the seemingly elegant white appearance imply the cultural history of the brand and region, but it also fully sets off the classic and long-standing brand. atmosphere.
