Louis Vuitton’s most classic “Monogram” is composed of the abbreviation LV, diamonds, 4-petal flowers, and round 4-petal flowers. It appears on Louis Vuitton’s classic or new clothing accessories almost every season. You must be sure Not too unfamiliar. This logo was designed by Georges Vuitton in 1896 to commemorate his father and brand founder Louis Vuitton. Today, on the 160th anniversary of its birth, it collaborated with six design masters in different fields to launch a campaign called "The Icon and the Iconoclasts: Celebrating". Monogram”’s super co-branding plan.
↑ “Celebrating Monogram” by Karl Lagerfeld
↑ “Celebrating Monogram” by Rei Kawakubo
↑ “Celebrating Monogram” by Christian Louboutin
Design masters from different fields such as fashion, footwear, architecture, art and industrial design have reinterpreted the Monogram mark with their own design aesthetics and characteristics, inheriting the classics while subverting the creative outlook.
Fashion king Karl Lagerfeld designed a complete set of boxing gloves and bags; the avant-garde Rei Kawakubo dug out three parts of the Monogram bag to bring out her signature deconstruction; the king of red-soled shoes Christian Louboutin adorned his Favorite red and rivets; architect Frank Gehry continued the autumn and winter window display style he designed for Louis Vuitton, creating a curved, twisted square bag; artist Cindy Sherman designed shoulder bags and suitcases with multiple drawers inside. And the most photographic works are printed on the bag like stickers; while the industrial designer designs a very practical backpack.
↑ “Celebrating Monogram” by Frank Gehry
↑ “Celebrating Monogram” by Cindy Sherman
↑ “Celebrating Monogram” by Marc Newson
Each designer also personally took photos with the products they designed. Among them, Karl Lagerfeld was the busiest. In addition to being a model, he also served as a photographer for this series of photos, and even took photos for those who did not want to appear. Rei Kawakubo painted the portrait instead.
In addition, Louis Vuitton also invited Freja Beha Erichsen, Liya KebFour top supermodels, ede, Julia Nobis and Saskia de Brauw, shot a series of promotional videos for the Monogram commemorative series, which perfectly interpreted the wonderful works of six designers.
