The Cambridge Satchel bag (Cambridge Satchel), which is popular all over the world, is not only fascinating in its square shape and the use of exquisite leather, but I think it is the simple and beautiful feeling that makes you nostalgic after wearing it, as if you are back to your student days. Go! In addition to the well-known brands: Cambridge Satchel and The Leather Satchel.
Fleming London is now involved in this fashion territory. It is also from the UK, handmade and uses leather from Italy. In fact, this new brand was founded just over a year ago, but it has repeatedly appeared in the market. It is very popular in European and American street photography. It can be found not only on fashionable bloggers, but also on the bicycles whizzing by on the street, and even on the handsome men in suits of office workers. Its stiff and pure beauty can be seen.
The founder, Sophie Fleming, actually majored in history in college. With her interest in exploring the nature of things and the environment in which she grew up, she had great dreams in art design and other fields. Her dream would one day be fulfilled. Entering the design world, she transformed her childhood hobby of collage sewing into practical and fashionable items.
Since the university openedShe started riding a bicycle for commuting, which inspired her to develop a bag that commuters can carry elegantly while escaping the heavy stereotype of a schoolbag. Furthermore, she wanted to design a bag that would not be worn out by fashion trends. In addition to the casual impression of a backpack that has lost all its charm, the smell of the dream bag should be suitable for various occasions and outfits.
Her previous work experience at the British fashion retail brand Jaeger gave her comprehensive practical experience in raw materials, manufacturing, marketing control, public relations, website establishment, etc. Perhaps this also accelerated her creation of her own brand speed of success.
Facing competition from other brands with new product lines and diversified marketing channels, she confidently said that it combines the design spirit that Britain is proud of, high-quality raw materials from Italy, and simple and concise style presentation. (resin coating), the focus is not on competing with other brands, but on constantly seeking improvements and major improvements in our own products.Invest a lot of expertise and try to observe their reactions and feedback from customers.
