The Small Business Saturday event initiated by American Express combines street graffiti art with public welfare projects. For five consecutive years, 11 street artists have been invited to create graffiti on the walls of small stores in several major cities in the United States to help small shop owners. They attract customers.
This event organized by the company is held every year on the Saturday after Thanksgiving. The 11 invited artists represent the cities where they live or work, and they all have small shops themselves, so for this project They have a deep understanding of the meaning and are willing to actively participate in it.