Such a cool art, if it can only be art, it would be a bit "can only be viewed from a distance". American Express recently combined this kind of street art with a semi-marketing and semi-philanthropic project, inviting 11 street artists to take separate actions in several major cities in the United States. They are not trying to create great works, but to help small shop owners attract more customers.
Small Business Saturday initiated by American Express has been held for five consecutive years. The date is slightly different every year, but it is always on the Saturday after Thanksgiving. This years big day is on November 29. 11 artists in 11 cities will create street graffiti on the walls of small stores marked "SHOP SMALL" and in the neighborhoods where they are located, in order to attract the attention and interest of pedestrians and encourage more Many people go shopping in nearby stores.
The 11 invited artists are very representative. Each of them represents the city where they live or work, and they are all owners of small shops. They have a deep understanding of the significance and significance of the launch of this project. The benefits are deeply felt.
