Misfit Wearables is a relatively well-known wearable device startup company. Recently, the company launched a wearable product FLASH for young consumers, with a retail price of US$50, which is much cheaper than its first wearable product Shine.
Flash weighs only 6 grams. The previously launched Shine used a metal matte casing and Flash uses soft plastic instead of metal, so the weight is reduced a lot. But the company emphasized that this is not a cheap version of Shine, but is aimed at a different consumer group. Flash is available in a variety of colors, is affordable, and has a stylish appearance, making it very suitable for young people. In terms of functions, it is basically the same as Shine. When used with a smartphone application, it can realize sleep monitoring, calorie calculation, step counting and other functions. Pre-orders are currently being accepted and shipments are expected to occur in the middle of this month.
