ZENLET is a new startup team in Taiwan. In August 2014, it launched its first project - ZENLET mobile wallet - on Kickstarter, the worlds largest fundraising website, and successfully raised US$260,000. Recently, the ZENLET team launched its second new product on Kickstarter - the LIFT subversion framework.
LIFT and Go, more than just carrying your MacBook
LIFT subverts the framework and goes beyond the limitations of laptop bags, protective cases, and computer stands to provide you with a completely different MacBook experience. It combines fashion, protection and mobility, and is specially designed for your ever-changing urban life.
Design concepts and ideas
LIFTs design philosophy stems from Apples ultimate simplicity. The MacBook series is bold and innovative, slim and delicate yet simple and elegant, and has perfect convenience and portability. It is the most outstanding representative among notebooks. However, we found that even though there are countless accessories available, they only solve part of the problem. For example: laptop bags and protective cases onlyIt can protect the computer from collision, the computer stand is only used to adjust the eye level and typing angle, and the cooling pad is only limited to heat dissipation.
Therefore, the team carefully studied the real needs of users, rethought all possibilities, and finally created a design that is refreshing enough for you. It is flexible in mobility, fashionable and protective, and can be freely adjusted for use. The angle promotes airflow circulation, providing you with an unprecedented MacBook experience.
Flexible mobility
LIFT gives you a new interactive experience with your MacBook. The unique frame design not only provides overall protection and perfect angles, but also further gives the MacBook flexible portability. With LIFT, now you can just close your MacBook, grab it and go!
Ingenious storage ideas when using an external screen. When you use an external screen at home or in the studio, you can hang the MacBook frame on the wall, a lifestyle proposal that combines beauty and space utilization.
Fashionable protection
LIFT has double inner and outer frames. Frame made of aluminum alloy, in addition to providing handlesIt has the flexibility and stability of height adjustment, and also has the necessary protection. The inner frame layer is made of polycarbonate (PC) with excellent impact resistance, which can protect your MacBook from wear and absorb impact.
To protect your MacBook, we've designed a variety of different cases. Show off your personal characteristics through different materials, colors, textures and prints. In addition, the fully-covered dust-proof design effectively blocks dust intrusion on the connector when not in use!
Patented lock design, simple installation process
Simple and intuitive assembly design, no complicated instructions required, it can be easily installed in just 60 seconds. It only takes a few seconds to change the shell to match your outfit, so you can relax and feel relaxed.
In addition, we understand your pursuit of thinness and lightness, and the original patented magnetic ratchet design was born for this purpose. Subverting the traditional thinking framework, replacing complex springs, pawls and other components with a tiny neodymium iron boron magnet. Not only does it significantly reduce the size and improve reliability, it also allows your MacBook to lock the height of the screen when opening and closing it like magic.
Slim, refined & lightweight
LIFT inherits the simple style of MacBook, with an all-in-one lightweight, durable and stylish design. It is paired with a changeable case that can be easily replaced, bringing unprecedented personalized style. The exclusive patented frame structure not only provides intuitive protection and portability, but also functionally adjusts the eye level and typing angle, while promoting air flow to prevent damage to the MacBook from overheating.
The ZENLET team has carefully crafted all the details of LIFT, just to achieve a high-quality design like the MacBook itself, which can more skillfully balance fashion and functionality. Finally, we are proud to say: LIFT, is the most unparalleled gift designed for all MacBook users.
