Creative marketing of fast food restaurants - the combination of handicrafts and food
When most restaurants promote their products in the media, they regard their products as the protagonist. The emphasis is on the taste and appearance of the food.
Arbys, a practitioner in the American fast food industry, also uses Facebook to promote. As the main channel for online publicity, they behave significantly smarter.
All their photos use their products as supporting roles, but the effect is very good.
Arbys is a very famous brand with a history of more than 50 years. Although it is very famous, it does not rely on online sales.
Until a year and a half ago, several media teams in the company decided to conduct a Different challenges, they feel that the consumer groups of this brand are actually gaming groups, hunting groups and golf groups.
Therefore, they decided to focus on the game group, mainly using anime characters, TV movies as the protagonists, matching their various products, or playing with the cute Totoro on a rainy day Hold up an umbrella in the middle.
Or transform into a Super Saiyan The photos of a man with sky-high golden hair and many other interesting photos aroused a great response after being released online.
