Marine pollution is becoming more and more serious, especially marine garbage. The waste created by humans is drifting on the sea. The lucky garbage will eventually float back to the shore and be properly disposed of, but most of it will probably flow into the mouths of fish and other marine life. , and finally follow the food chain and be eaten by humans. In January this year, feeling that the pollution in the North Sea was becoming more and more serious, causing garbage to be seen everywhere on Dutch beaches, especially Coca-Cola labels, the Amsterdam creative agency Fitzroy decided to carry out a beach cleanup activity and re-create these waste labels into the labels of its Lime Liquor Outer packaging.
This activity is named "from waste to waste". The staff melted and compressed the labels to make bottle caps with marble effect. In addition to the bottle caps being very environmentally friendly, the bottle body is also made of Made from glass bottles recycled from the same ocean, it becomes the world’s first alcohol packaging that is “green” from start to finish. The huge marble bottle cap is like a big hat, buckled on the bottle, like a top hat on the bottle. Such a special packaging design is very conspicuous in the entire alcoholic beverage market.
Since the remade bottle cannot be remade again, in order to prevent such a good environmental protection concept from reaching consumers and eventually turning it into a waste, Fitzroy decided to abandon the packaging of the bottle and let consumers drink the lime. After drinking, it is very easy and simple to reuse the empty bottle without any excuse to put it off.
Plastic waste pollution in the ocean is actually a side effect of human modern life. Although Fitzroys plan cannot completely solve this problem, it can at least help everyone find ways to solve the problems derived from consumption through consumption. It can also be regarded as "where pollution comes from, it is What’s the best example of how to become environmentally friendly?
