In the early days, Ferrari mainly sponsored racing drivers and produced racing cars for competition. It was not until 1946 that it independently produced private cars, and then gradually grew into the scale it is today. It is said that Ferraris famous prancing horse logo comes from the plane logo of Francesco Baracca, Italys number one air combat hero in World War I. Francesco Baraccas fighter plane was hit during World War I. Francesco Baraccas mother gave Ferrari the Prancing Horse logo on her sons car after Ferrari won the race in 1923, and later used it to create the Ferrari factory trademark.
You may have watched too many racing games, and you can still remember all the fast-paced racing and fleeting scenes. We’ve all seen the scenes with so many figures passing by in a blink of an eye, and the juxtaposition of getting ready to start. But what does the top-secret internal structure of the Ferrari factory look like?
Now take a look inside the Ferrari headquarters in Maranello, Italy, through the photos of photographer Luca Locatelli. Along with the interior photos of Ferrari’s Headquarters, we are taken to the top-secret production line. The predominantly red Ferrari chariot, the interior of the engineering room with a red theme, and the red employee uniforms all reflect the brand personality itself.