What are the business prospects of paper art?
Recently I discussed a question with some business friends, that is, what is the business prospect of paper art. Many people have seen the development status of cross-stitch in the domestic handicraft market. Overall, the effect is very good. The number of people who like and accept cross-stitch is still on the rise, even if there are several cross-stitch craftsmen in a city. There seems to be no sign of saturation among the workshops. Through various forms of development, cross-stitch has created a very large handicraft market with huge profits. Therefore, many people hope to develop paper art as a handmade product and obtain certain benefits from it.
In fact, for paper art, it is not that no one has developed the market. In the early years, there have been many testers, and under a model called cooperation and franchising, it can be said that they are making a lot of money. Although these so-called paper art franchise companies actually make money in a very simple way. First, through large-scale advertising, they tell people who want to start their own businesses that there is a good project, and then provide several benefits to those who are willing to invest in the project. There are three cooperation models, one is to teach technology, the other is to sell materials, or a combination of the two methods. However, according to feedback from people who have participated in these cooperative companies, the technology taught is relatively rough, and the quality of the materials is very poor, and the after-sales service It was fundamentally different from what was promised before, and the final result was nothing.
These so-called franchise companies have destroyed people’s good impression of paper art to a certain extent. Many people feel like staying away from paper art when it is mentioned, which reflects the ultimate impact of these companies. But this cannot obliterate the huge commercial prospects of paper art. Just from the development of paper-cutting in our country, we can see how huge the paper art industry is. In the past, paper-cutting was just an auspicious New Year decoration similar to New Year paintings, and its value was very low. But now, paper-cutting has entered the palace of collection, and a beautifully made paper-cutting work can sell for tens of thousands of yuan. Therefore, it cannot be said that there is a lack of market for paper art. The market for paper art needs to be developed with great concentration to find more suitable ways of commercial development and utilization.
