This is not the first year that Uniqlo has cooperated with Jill Sander. It has announced that it will launch the highly anticipated +J series again this autumn and winter, making fans who were crazy about the texture of this series extremely excited.
Since 2009, these two brands have cooperated more than once. Although the past financial reports are not really good results (cough), among the many brands Uniqlo cooperates with, Jill Sander is definitely the choice of the king. .
Let us first review the CFs shot when the two companies collaborated, and then let’s talk about it in detail from the beginning.
At that time, I read an article on the Internet that regarded the +J series as a high-priced sub-brand series of Uniqlo. We can probably guess that this is because Jill Sander is not well-known in the Asian market. It is quite different from the scene when Lanvin and H&M announced that they were going to co-brand, and online purchasing agents and professional shopping experts immediately went crazy about it.
Before writing about the +J series, we can first take a look at the main line series of the Jill Sander brand.
Jill Sanders color palette has always been monochromatic, with neutral tailoring, more three-dimensional cuts and more solid-touch materials as the main axis; in all its advertisements, you will hardly see a lot of use of color. Or the model has an emotional face, which is one of the reasons why this brand is relatively unfamiliar to Asians. But for fashion lovers who value texture and practicality, and have requirements for the touch of fabrics, Jill Sander is an extremely good choice, but its price is actually quite heavy for the average middle class.
So when the two announced their cooperation, it was logically very reasonable. First of all, the brand image of the two would not be too different (can you imagine Uniqlo suddenly announcing that it would cooperate with Versace or D&G one day? Is it scary?) Secondly, Jill Sander is also looking forward to opening up the new market in Asia, which is still bright, and bringing its brand awareness into it. It is a win-win vision for both of them; but you can also imagine how many people love Jill Sander. The happy thing is that you can buy the satisfaction of the +J series at Uniqlo.
So this is why when Uniqlo launched the +J series in 2014, it caused a crazy rush in Japan. It is said that the Ginza store on that day was like a complete wet market, and the clothes were immediately taken away as soon as you hesitated.
+J Looking back at the series from earlier years, the tailoring of the coats is very perfect and enchanting. Also worth buying in this series is their shirt series, which is the favorite of many professionals in the workplace.
Many foreign street photographers who are less mainstream and pursue exaggeration are completely in love with this series.
Paired with a 3.1 or Alexander Wang bag, it looks good on both men and women.
This year’s ads are really beautiful. Who can make a down jacket so eye-catching?
The tailoring of the waistline will destroy the minds of women who don’t want to wear heavy down jackets. Fans who are interested in this series must not miss it. Who knows whether they will have another series?
