The first brand I learned to buy online from South Korea was Stylenanda (cn.stylenanda.com). Now they are getting on track, and their cosmetics and clothes are developing amphibiously. The first one I fell in love with was pushBUTTON (www.pushbutton.co.kr), because every detail in their style is as dazzling as a gem.
The other day, I was talking to a friend about the good options for buying clothes in Seoul. If there are any new brands or developments that have not yet become popular in Asia, I can wait to find out for myself when I go to Seoul. Suddenly, I thought of OI OI (www.oi-oi.co.kr), which I had seen before and thought was very interesting. It always has a preppy style.
OI OI from South Korea focuses on the college route. The latest lookbook is titled GINGER old school new school; there is no shortage of youthful and passionate choices full of campus flavor: baseball jacket, school striped top, sweatshirt and pinafore suspenders. All the skirts are very lifelike. The sweatshirt with knitted sleeves, as well as the small buckles on the cuffs and skirt, all the small details are very pleasing. cuteAll the bags are lively and affordable, and they are really a very popular choice.
Physical stores can be found at ALAND, 40/1, PREPARE, BLANK425, HOLYSTREET; Online stores can be found at WE ARE SELECTERS (weareselecters.com).
