The four major fashion shows take turns, in order to catch everyones attention, the more obvious intention is to think about how to use old bottles to put new wine, and use eye-catching novel packaging to serve good dishes to the audience. It is fresh and uses all kinds of performance forms. However, if the location is in the cloister of the cathedral, everyone is required to browse the flower market, hold plastic PVC bags, and there are large animal model displays beside them, and let everyone watch them at the same time. If you show off, might you accidentally get lost in this maze of flowers?
The Italian brand Marni was founded only 20 years ago. Swiss-born Consuelo Castiglioni is not only the designer behind the scenes, but also an expert who strives to promote the growth of the brand series. The original design and cutting method was based on simplicity and elegance. It mixed various materials and color blocks in a laboratory spirit. It liked to use large-scale patterns to express its delicate and unique feminine style. Emotions, through what was considered a novel expression method at the time, not only told the world the great tolerance of female characteristics, but also faintly exuded the diligent will not to give up until success.
In the later period, it focused more on the expansion of e-commerce and physical stores, and joined hands with the founding members to join the OBT team that owns brands such as Diesel, Maison Martin Margiela, and Viktor & Rolf, making use of the groups existing distribution resources and With talents from all walks of life, Marni began to move towards high-end boutique routes.
The recent fashion show held in Milan coincided with Marnis 20th anniversary. In addition to marketing his own products, designer Consuelo also did not forget to vigorously promote charity and love. He first broke up Marni aesthetics into various elements.You can freely choose your favorite floral fabrics to make handbags, and you can become more like a jewelry designer and play DIY beaded handicraft collage. The brightly colored zebra pattern jewelry comes from the African country Zambia, flamingos, giraffes, etc. The animal plastic sculptures are handmade by Colombian women. They are set up as flower market vendors and sell seeds and related gardening tools. Through the layout, they look like retail store furnishings and goods, and even the necessary food for the market. (The colors are also bright carrots and limes that are not ordinary!), and the staff are all wearing uniform-like Marni aprons. We feel like we are in a weekend market bathed in the sun, but the difference is that we are actually waiting to admire it Marni Flower Market Show!
The clothing part returned to the use of elegant linen fabrics and creamy neutral tones like marshmallows, but Marni, which does not have the word low-key in the dictionary, missed the opportunity to show off its performance? So soon, Super-block colors and giant flowers exploded like bombs on various leathers and exquisite metal dike fabrics. The consistent printing technique was used again and again, but this time there were more wrinkles, asymmetry, tassels, and more. It has that fluffy look.
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The catwalk always requires endless creativity, which then tests the brains of every design director on how to maintain the brand.The spirit can also present the idea of ??the series of works in a new look, so that the people who come into contact with it, whether they are in the fashion industry or even ordinary people, can easily understand the concept that the designer wants to convey, thereby achieving a re-education of beauty. , I think this competition will continue forever.
