It all started in the winter of 13 years ago. A pair of friends, ?rjan Andersson and Adam Friberg, opened a second-hand store in their hometown of Stockholm. Because there was not much money in the initial establishment, the store was located in a more remote area. The store was named Weekend. And it is really only open for two days on weekends! After gradually getting started with the business, we plan to open a larger store in the city center, but this time it will be open every day and named it Weekday.
At first, Cheap Monday was not really called Cheap Monday, but a small independent store that only specialized in denim clothing from high-priced fashion brands, mixed with the original second-hand goods for sale. However, considering that some denim goods were really It’s too expensive. For young people who want to pursue trends but don’t have much budget, ?rjan thinks it’s more important to develop his own brand. On the one hand, he hopes to provide high-quality products at a more cost-effective price. What’s more, he thinks The development of an exclusive store has the right style and characteristics, so the first pair of jeans with the classic skull logo 'Tight' was born, and 800 pairs of pants were sold in less than a month!
After a few years, Cheap Monday also began to develop in other areas, such as shoes, accessories, mens and womens clothing, and even baby clothing. Later, he joined the franchise brands of the H&M Group, and even expanded beyond Sweden, opening his first multinational store in Copenhagen. With more than 1,800 stores in 35 countries around the world, Cheap Monday is still committed to providing high-quality and affordable products that are at the forefront of fashion but will not bloat your wallet and meet the fashionable desires of men, women and children. Marketing strategy.
Cheap Monday, which just finished fashion week in Sweden on 8/27 last week, let’s take a look at next year’s spring and summer trends! It can be seen that denim fabric is still the focus, but there are more changes this season. , you can clearly see the mix and match of various colors and materials. Whether it is the close-fitting Skinny, the short and neat Biker, or the coating on the material surface, you can see the 90s Vintage trend with a destructive style. Punk stance quietly appeared.
But if the designer only does this, does it appear thatNothing new? Then, read on and you will definitely be amazed! In addition to jeans, look at jackets, trousers, skirts, or crops, knitted tops, plaid shirts, striped sweaters, light-colored The gray pastels and various graffiti styles are not only cleverly integrated, but also exquisite bows, bubble cloth, and satin fabrics are mixed with printed embossing, single color blocks, and eyelet holes to form a display that contains chic sporty taste.
Mens clothing focuses on elongated cuts, while womens clothing focuses on short, youthful styles. It is intended to create a cheerful and broad image that seems to return to the youth, with a bit of unworldly rebellion, but without losing the purity and innocence. Of course, the indispensable jeans are still the main mens and womens series that are close-fitting but not tight, have excellent elasticity, and come in a variety of colors!
As for accessories, have you noticed that the mirrored glasses that are so popular this year are still on the fashion stage? There are also various retro-style frames, patent leather high-heeled thick boots, and improved Oxford shoes, paired with simple styles mid-length socks or leggings, you can see that "shiny and bright" is still one of the highlights of the 2015 spring and summer!
