Many domestic media and celebrities attended the HOGAN show. I believe many people on Weibo also noticed it, but you can’t see this show on style.com. The show is set by the swimming pool, and it also tells a poolside story. The sources of inspiration for HOGANs 2015 spring and summer womens wear series include: St. Tropez, known as "the most beautiful beach in France" in the 1970s under the black and white lens of photography master Elliott Erwitt; British actress Charlotte Lang Charlotte Rampling; famous actress and fashion muse Jane Birkin.
HOGAN once again joins hands with British designer SIMON HOLLOWAY to present the 2015 spring and summer womens clothing series, exploring womens simple, natural, comfortable and elegant style, just like enjoying the good time by the swimming pool. The colors of the entire series are concentrated in white, indigo, sapphire blue, light gray, and white gold. The materials used include: embossed leopard print nappa leather, hand-dyed calfskin, knitted snake jacquard fabric, indigo linen, mirror leather, and England embroidery. , raffia fiber, etc.
This season boldly uses snake-print knitted jacquard fabrics, indigo linen and knitted sweatshirt fabrics to create strong shoulder lines while taking into account the unique softness and elegance of women in tailoring. Cross-border artist JULIE VERHOEVEN continues to create various printing elements for HOGAN. On loose shift dresses, oversized handbags and T-shirts, her surreal navy style elements and romantic poetic bees, flowers and hearts appear together in prints and embossed decorations.
This seasons ready-to-wear garments feature loose coats cut in white gold laminated leather and sapphire blue shiny leather, and short trench coats in embossed leopard print nappa leather, which fully demonstrate the classic and elegant style. The double-breasted short coat with hot-printed white navy stripes exudes a sunny and handsome boyish temperament.
In terms of shoe design, whether it is classic calfskin wedges, mirrored leather Roman sandals or flat sandals, the soles are made of HOGAN’s unique ultra-light material, which is extremely comfortable to wear and paired with simple lines to show Womens frank and fashionable style. The iconic wedge sneakers are made of white gold leather, giving them a modern feel. This season also specially reinterprets HOGANs first shoe TRADITIONAL. The classic design of white canvas texture complements the material used when the shoe was launched in 1986.
In terms of bag design, the oversized Hobo bag and mini crossbody bag are cut from soft hand-dyed calfskin and decorated with unique linear nailhead patterns. The HOGAN special series created by SIMON HOLLOWAY this season is the most innovative and modern interpretation of the brands vision of casual luxury suitable for all occasions. It is also a perfect demonstration of its eternal pursuit of quality and style.
ANDREA DELLA VALLE, SIMON HOLLOWAY, RICCARDO SCIUTTO MARTINA COLOMBARI, ANDREA DELLA VALLE
Hai Qing, the national daughter-in-law, also went to the show
LEIGH LEZARK, Sun Li
OLVIA COOKE, ANDRE DELLA VALLE, TAMZIN MERCHANT
