For affordable clothing brands, their "fast fashion" positioning has always been criticized by many people. Therefore, going high-end seems to be the only way to go. We can see that many affordable brands are developing new products with higher price points. The secondary line series, which are high-end and have higher design and quality, are trying to get out of the affordable and fast frame and develop a higher-class market. For example, Topshop has developed Topshop Unique, a secondary line that has appeared on the runway during fashion weeks, while H&M, a well-known brand, has the H&M Studio series, which has been well received since its launch.
After the 2014 autumn and winter series debuted on the Paris Fashion Week catwalk in February this year, H&M Studio recently released a further catalog advertisement, using the "fitting" situation as the shooting theme, inviting Danish supermodel Nadja Bender to perform this yuppie look The low-key luxury style design includes Oversized suits and three-dimensional outline coats based on mens clothing elements, as well as the latest styles such as faux fur coats, silk jumpsuits, printed chiffon long skirts, etc. with feminine luxury.
In addition to the basic main colors of black and white and dark blue, red, pink blue, khaki, printing and other colors are also added for embellishment, and the clothing is mixed with a variety of thick and thin fabrics and textures to bring a sense of layering, and the tailoring is also Quite straightforward and stylish, it makes the high-end positioning of H&M Studio series and the image of women in the new era more distinct.
