PULL&BEAR launches a new design series for young customers, drawing on street culture and sports elements. Pull&Bear2015 spring and summer new series is deeply influenced by street culture, which shows a strong sports texture. The image advertisement was shot at Venice Beach, an iconic scenic spot in California, USA. Photographer Henrik Purienne from South Africa took the shot. Under his lens, a group of young models showed their vibrant personalities and attitudes. Models participating in the shoot include It-boy Luka Sabbat, Steffy Argelich and Malcolm Lindberg.
The womens clothing series includes more bright colors, such as vibrant red and blue, with cotton sports sweatshirts and T-shirts becoming the star items of the series. Printing designs show different design themes, and of course there is an indispensable signature element - the brand logo. The sports essence of the womens collection is highlighted in the design of styles, such as jogging pants, waterproof jackets or technical tops, as well as the use of technical fabrics, such as neoprene and nylon. Pair it with any short skirt or jeans to show off a modern urban charm.
