After the last 2015 spring advertising campaign shot by Binx Walton and Grace Hartzel, this time Coach went in the opposite direction, no longer interpreted by iceberg modern supermodels. The new season of 2015 Coach named its products: Dreamers invited Chloe Grace Moretz, who is full of spring and summer freshness, and rapper Kid Cudi to be the spokesperson for the advertisement. Photographed by photographer Mikael Jansson, Chloes natural attitude shows the youthfulness of a young girl; Kid effortlessly shows that Coachs 2015 mens series wants men to present the spirit of "spring", although the colors of the entire advertisement are Its in black and white, but you can still see the warmth of spring returning to the earth.
Looking at Chloes fresh smile not only makes people feel that she really adds a bit of intimacy to Coach, but high-end fashion brands such as Coach often give people the impression of being cold and distant, but sometimes they do the opposite. Inviting young men and women to play the leading roles not only achieves the advertising effect, but also brings us closer to the brand.
