Frappy is all about creating a fun and innovative design. It has to have some personality that can lead it into the category. The
packaging line is divided into 3 different flavors. The packaging each displays a cute little character, building a character and story, which helps make this food more appealing to children. This particular new generation product is aimed at kids with a fun and exciting edge. Therefore, the packaging needs to speak their language – making it interesting and playful, enticing the product.
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