International brands that are usually too afraid to step into have begun to change their lifestyle approach and launch an unexpected new product – lifestyle food! What does such lifestyle food taste like? Will the price change if the packaging is changed? Will it be ten times more expensive?
It turns out that this series of food is the work of Israeli designer Peddy Mergui, called "Wheat is Wheat is Wheat." Peddy Mergui adds the packaging design of international fashion brands to common foods in daily life, such as yogurt, flour, coffee, biscuits, etc. Will this improve the overall texture? Let’s take a look first!< /p>
TIFFANY & Co. Yogurt
Only 3% natural yogurt?!
VERSACE eggs
Its a bit overpackaged, my dear.
Nike Fruit
It makes people want to pick it up and play it like a tennis ball...
LOUIS VUITTON Sausage
GUCCI Kimchi
There seems to be a golden light when opened.
FERRARI Pasta Jar
DOLCE & GABBANA Biscuits
Apple milk
Pure white has no sense of violation.
PRADA Flour
Cartier coffee
Will the combination of lifestyle products and international brands make you want to buy them more? With the same essence, because of different packaging, will people have different perspectives and attitudes? This series of works makes People can't help but reflect on the brand myth and the value of advocating famous brands. Peddy Mergui uses humor to explore the relationship between luxury goods and necessities.